**True Story of Rudolph**
A man named Bob May, depressed and brokenhearted,                    stared out his drafty apartment window into
the chilling December night.
His 4-year-old daughter, Barbara, sat on his lap quietly sobbing.
the chilling December night.
His 4-year-old daughter, Barbara, sat on his lap quietly sobbing.
Bob's wife, Evelyn, was very
sick and he knew she would die.
Little Barbara couldn't understand why her mommy could never come home.
sick and he knew she would die.
Little Barbara couldn't understand why her mommy could never come home.
Barbara looked up into her dad's eyes and                    asked, 
"Why isn't Mommy just like everybody else's                    Mommy?" 
Bob's jaw tightened and his eyes welled with                    tears.  
Her question brought waves of grief, but                    also of anger.
It had been the story of Bob's life.
It had been the story of Bob's life.
Life always had to be different for Bob.                     
Small in stature when he was a kid, Bob was                    often bullied by other boys.  
He was too little at the time to compete in                    sports. 
He was often  called names he'd rather                    not remember.   
From childhood, Bob was different and never                    seemed to fit in.
Bob did complete college, married his loving wife and was grateful to get his job as a
copywriter at MONTGOMERY WARD during the terrible Great Depression.
Bob did complete college, married his loving wife and was grateful to get his job as a
copywriter at MONTGOMERY WARD during the terrible Great Depression.
Then he was blessed with his little                     girl. 
But it was all short-lived. 
Evelyn's bout with cancer stripped                     them of all their savings 
and now Bob and his daughter were forced to                    live in a two-room apartment in the
Chicago slums. Evelyn died just days before Christmas in 1938.
Bob struggled to give hope to his child,
Chicago slums. Evelyn died just days before Christmas in 1938.
Bob struggled to give hope to his child,
for whom he couldn't even afford to buy a                    Christmas gift. 
But if he couldn't buy a gift, he was                    determined a make one 
- and so he made a storybook!   
Bob had created an animal character in his                    own mind and told the animal's story to
little Barbara to give her comfort and hope.
Again and again Bob told the story, embellishing it more with each telling.
little Barbara to give her comfort and hope.
Again and again Bob told the story, embellishing it more with each telling.
Who was the character? What was the story                    all about?
The story Bob May created was his own autobiography in fable form.
The story Bob May created was his own autobiography in fable form.
The character he created was a misfit                    outcast like he was. 
The name of the character? 
A little reindeer named Rudolph, who had a                    big shiny nose.  
Bob finished the book just in time to give                    it to his little girl on
Christmas Day. But the story doesn't end there........
The general manager of Montgomery Ward heard about the little storybook and he offered Bob May a nominal fee to purchase the rights to print the book.
Christmas Day. But the story doesn't end there........
The general manager of Montgomery Ward heard about the little storybook and he offered Bob May a nominal fee to purchase the rights to print the book.
Wards went on to print, "Rudolph the                    Red-Nosed Reindeer" 
and distribute it to the children visiting                    Santa Claus in their stores. 
By 1946 Wards had printed and distributed                    more than six million copies of Rudolph. That same year, a                    major publisher asked to purchase the rights from Wards,                     
to print an updated version of the                    book.
In an unprecedented gesture of kindness, the CEO of Wards returned all rights of ownership back to Bob May. The book became a best seller.
In an unprecedented gesture of kindness, the CEO of Wards returned all rights of ownership back to Bob May. The book became a best seller.
Many toy and marketing deals followed and                    Bob May, now remarried with a growing family, became wealthy                    from the story he created to comfort
his grieving daughter. But the story doesn't end there either.
Bob's brother-in-law, Johnny Marks, made a song adaptation to Rudolph.
his grieving daughter. But the story doesn't end there either.
Bob's brother-in-law, Johnny Marks, made a song adaptation to Rudolph.
Though the song was turned down by such                    popular vocalists as 
Bing Crosby and Dinah Shore, it was recorded                    by the
singing cowboy, Gene Autry.
singing cowboy, Gene Autry.
"Rudolph the Red-Nosed Reindeer" was                    released in 1949 and became a
phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas."
The gift of love that Bob May created for his daughter so long ago kept on returning back to bless him again and again.
Bob May learned the lesson, just like his dear friend Rudolph,
phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas."
The gift of love that Bob May created for his daughter so long ago kept on returning back to bless him again and again.
Bob May learned the lesson, just like his dear friend Rudolph,
that being different isn't so bad..........                    
In fact, being different can really be a                    blessing.
The HERO of this story is BOB MAY.
The PATRIOT of this story is MONTGOMERY WARDS !!
The MORAL of this story is THE GIFT OF LOVE .........
The HERO of this story is BOB MAY.
The PATRIOT of this story is MONTGOMERY WARDS !!
The MORAL of this story is THE GIFT OF LOVE .........
 
 

No comments:
Post a Comment