Saturday, December 25, 2010

The True Story of Rudolph

 **True Story of Rudolph**

A man named Bob May, depressed and brokenhearted, stared out his drafty apartment window into
the chilling December night.


His 4-year-old daughter, Barbara, sat on his lap quietly sobbing.
Bob's wife, Evelyn, was very
sick and he knew she would die.


Little Barbara couldn't understand why her mommy could never come home.
Barbara looked up into her dad's eyes and asked,
"Why isn't Mommy just like everybody else's Mommy?"
Bob's jaw tightened and his eyes welled with tears.  
Her question brought waves of grief, but also of anger.


It had been the story of Bob's life.
Life always had to be different for Bob.  
Small in stature when he was a kid, Bob was often bullied by other boys.  
He was too little at the time to compete in sports.
He was often  called names he'd rather not remember.  
From childhood, Bob was different and never seemed to fit in.


Bob did complete college, married his loving wife and was grateful to get his job as a
copywriter at MONTGOMERY WARD during the  terrible Great Depression.
Then he was blessed with his little  girl.
But it was all short-lived.
Evelyn's bout with cancer stripped  them of all their savings
and now Bob and his daughter were forced to live in a two-room apartment in the
Chicago slums. Evelyn died  just days before Christmas in 1938.


Bob struggled to give hope to his child,
for whom he couldn't even afford to buy a Christmas gift.
But if he couldn't buy a gift, he was determined a make one
- and so he made a storybook!  
Bob had created an animal character in his own mind and told the animal's story to
little Barbara to give her comfort and hope.


Again and again Bob told the story, embellishing it more with each telling.
Who was the character? What was the story all about?


The story Bob May created was his own autobiography in fable form.
The character he created was a misfit outcast like he was.
The name of the character?
A little reindeer named Rudolph, who had a big shiny nose.  
Bob finished the book just in time to give it to his little girl on
Christmas Day. But the story doesn't end there........


The general manager of Montgomery Ward heard about the little storybook and he offered Bob May a nominal fee to purchase the rights to print the book.
Wards went on to print, "Rudolph the Red-Nosed Reindeer"
and distribute it to the children visiting Santa Claus in their stores.
By 1946 Wards had printed and distributed more than six million copies of Rudolph. That same year, a major publisher asked to purchase the rights from Wards,  
to print an updated version of the book.


In an unprecedented gesture of  kindness, the CEO of Wards returned all rights of ownership back to Bob May. The book became a best seller.
Many toy and marketing deals followed and Bob May, now remarried with a growing family, became wealthy from the story he created to comfort
his grieving daughter. But the story doesn't end there either.


Bob's brother-in-law, Johnny Marks, made a song adaptation to Rudolph.
Though the song was turned down by such popular vocalists as
Bing Crosby and Dinah Shore, it was recorded by the
singing cowboy, Gene Autry.
"Rudolph the Red-Nosed Reindeer" was released in 1949 and became a
phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas."


The gift of love that Bob May created for his daughter so long ago kept on returning back to bless him again and again.


Bob May learned the lesson, just like his dear friend Rudolph,
that being different isn't so bad..........
In fact, being different can really be a blessing.




The HERO of this story is BOB MAY.
The PATRIOT of this story is MONTGOMERY WARDS !!

The MORAL of this story is THE GIFT OF LOVE .........

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